Archive for September, 2011
The Finishing Touch on the Perfect Gift
Posted by admin in Clothing & Fashion on September 6, 2011
I am almost 40 years old now and cannot recall my dad wearing anything other than citizen watches for my entire life. He is preparing to retire and my brothers and I have been looking for a gift to commemorate this occasion. We have selected a model that we would like to purchase so all we need to do now is find out if it can be engraved with the date of his retirement. This would be the finishing touch on a perfect gift. Even our mom agrees and she is normally very critical of what we buy. I plan on calling the company today to see if this is an option. I sure hope it is.
The Market in Cleveland is Strong For Those Seeking Their First Ohio Radio Jobs
Posted by admin in Radio Marketing on September 5, 2011
For recent college graduates seeking their first position at a radio station, medium-sized markets like Cleveland offer a great opportunity to land an entry-level job and the chance to quickly gain experience and advance. Cleveland, Ohio radio jobs offer the chance to land an important position in a bustling market.
According to a recent ratings report published by the Cleveland Plain Dealer, Cleveland radio listeners prefer talk to music. That means the AM radio market remains strong in the Northeast Ohio area. And even with the advent of satellite radio, Cleveland listeners still love talk stations like WTAM 1100 and FM stations with famous local talkers like John Lanigan and Rover. Here’s a rundown of the leading stations in the Cleveland area and where to look for Ohio radio jobs.
Web Radio – A Viable Marketing Strategy
Posted by admin in Radio Marketing on September 5, 2011
With the right product or service, traditional radio is a great medium for marketing, but has a very short shelf life. Traditional radio can be costly and limits you to a thirty to sixty second spot.
A great alternative is Internet radio, also known as Web radio. As the name implies, web radio is a broadcasting service transmitted via the Internet. Although some web radio stations correspond with a traditional radio station, many web stations are completely independent and only broadcast on the Internet.
Internet radio is an extremely cost-effective way to market and promote your products and services. Whether your genre is business, women’s issues, spiritual, health, wellness, financial, or dog training, you will find shows of every description looking for guests.
Some web radio programs will charge you a fee to be a guest, but most do not cost anything. If you choose to pay for a guest spot, the fee can be put under the category of advertising costs.
If you are going to invest financially, whether it is $5 or $500, do your homework to find out if the investment will be beneficial. In some cases, the investment will be well worth it. But if you are not careful, you can foolishly spend money and gain little or no return on your investment.
When looking for a Web radio program for your product or services, consider the following:
Marketing With Radio – A Proven Marketing Avenue That’s Not Going Away
Posted by admin in Radio Marketing on September 5, 2011
Radio has been hit hard over the years with the competition that the internet has brought to marketing and advertising. Business owners still should not under estimate radio’s effectiveness and ability to tap a market that cannot be found any other way.
The market is still there, still listening! With so much attention to the internet your competition may have looked the other way. Take advantage of radio’s effective market-ability and low cost. That market can be all yours!