Archive for October, 2011
The Advantages of Radio in Marketing
Posted by admin in Radio Marketing on October 24, 2011
In a day and age where most people seem to have their computers on at work and their televisions on at work, and radio is dominated by syndicated talk shows, can radio play a constructive part in a marketing campaign?
Yes. There are a few ways in which radio can dramatically help a marketing campaign.
Adding Radio Advertising to Your Direct Marketing Mix
Posted by admin in Radio Marketing on October 24, 2011
Radio may be old, but it’s certainly not feeble.
According to the Radio Advertising Bureau, the average American listens to radio more than 19 hours a week. So why don’t more direct response advertisers use this medium? After all, many direct marketers find that their radio response converts up to 25-50% better than their television response.
Although radio has some limitations, it has terrific potential for many types of offers. If you want to make the most of your direct response radio advertising, consider the following strategies for success:
Marketing Your Book on Radio
Posted by admin in Radio Marketing on October 24, 2011
Have you listened to radio lately? If you have, chances are you’ve heard an author talking about his or her latest book. According to the “Let’s Talk Radio Marketing” Website, “Radio advertising has proven to be one of the most cost-effective means of reaching your target audience.”
In other words, radio gives you the biggest bang for your buck. I wanted my new book to reach a wider audience, so I asked a marketing company to come up with a plan that focuses on radio, including ads in “Radio-TV Interview Report” and “A Great Radio Guest.” Why radio?
Integrated Marketing Tip 8 – Direct Mail and Your Radio Ad
Posted by admin in Radio Marketing on October 24, 2011
Direct Mail and Your Radio Ad
Aside from “Coffee is for closers,” the other famous refrain in the classic play “Glengarry Glen Ross” is “I need more leads. Where are the good leads?” This reflects the constant concern of every marketer and, indeed, every executive. Leads are the lifeblood of every business, and lead generation is the heart and soul of every successful enterprise.
Ask most people how to generate leads, and one of the responses will be “Direct mail.” Indeed, mail is a great lead generator. But direct mail used in concert with other marketing channels is even better.