Archive for category Radio Marketing
How to Advertise on the Radio and Make a Ton of Profits
Posted by admin in Radio Marketing on February 16, 2012
So many profit seekers are hacking at internet-marketing these days. It’s so easy to forget that marketing is marketing. Every medium has power. Billboard advertising has its advantages. Post cards have power. Business cards have some power. (I once did a mailing and sent out three business cards in an envelope. No letter. No explanation. I got a whopping response off that mailing. Curiosity got them. They called in bundles asking “Why am I getting this card?” My only failure was not having a prepared sales script ready to make a pitch. I forgot why we did the mailing. It was years ago. But we got a surprising response.)
Anyway… I’m writing to give you some ideas on radio advertising. Radio is an overlooked darling in the marketing mix. Radio has a loyal following. Radio is intimate. Radio is immediate.
5 Things You Need to Know About Submitting Music to Program Directors in Commercial Radio Stations
Posted by admin in Radio Marketing on February 9, 2012
If you are like many up-and-coming independent musicians, artists, groups, or record labels, you are thinking that if you can “just get your music in front of a DJ they will want to play it on the radio.” Sure, you may find a DJ that is willing to give your music a spin or two on a local radio show, but this is not the same as regular rotation “adds” and it does not lead to rotation from other radio stations around the world. DJs do not have the power to “add” a song into a radio stations regular rotation playlist. In fact, at many radio stations across the country, a DJ can and will be removed from the air for playing a single song that was not approved and placed into regular rotation by the radio station’s Program Director.
Program Directors control a radio station’s regular rotation playlist. In some larger markets a Program Director will have an assistant that carries the title of Music Director, but even in these radio stations the Program Director has the final say of what songs get added to the radio station’s playlist. This is not to say that building relationships with local DJs is not a good thing. It is. Relationships with DJs can be developed to help persuade a radio station’s Program Director to give your song a listen and possible “add” to the stations playlist. However, the best way to get your music added to a radio station’s regular rotation playlist is to understand the basic principles of how to submit your songs to Program Directors.
Radio Advertising – Eight Rules to Make it Work For Your Business
Posted by admin in Radio Marketing on February 2, 2012
Whether you are a $500M+ global company in a mature market, or a small startup trying to establish a market presence, marketing and advertising expenditures need to be carefully planned and carefully tracked. In my experience, the former is done 90+% of the time and tracking is done almost 0% of the time.
Yet, for most companies, there are few dollars available to waste on uncertain and unprofitable ventures and radio advertising in particular is often put into this category. Why is this?
Top 20 Facts of Successful Radio Advertising for Internet and Brick and Mortar Businesses
Posted by admin in Radio Marketing on January 23, 2012
Radio is still surprisingly inexpensive for advertising. The medium has been around for about 100 years. Many businesses give radio a pass because of the misconception of the return on investment.
Radio is an intrudes into the mind of the listeners. The power of radio advertising is two-fold. The right stations and demographic target coupled with a consistent delivery of your message will yield the best results. Like Direct Mail, you must have a clear idea of who your most profitable market is and conduct a campaign to brand your message in their minds.